Ailing TV broadcaster ITV looks set to sell part of itself to RTL owner of "Five". It's such a shame that the former powerhouse is now just a pathetic shadow of it's former self. So strange that it was bigger and richer long before any stupid notions of corporate branding and multi channel platforms existed. Maybe, just maybe it has to do with the quality of its programmes and the alienation of its audience. Today I rarely watch ITV except the X Factor and that is it. The broadcaster was established as a set of 16 independent TV stations whose remit was to reflect and serve the regions they are contracted to. Increasingly it has tried to re-brand itself as ITV (and failed on both occasions) assuming the British public are a bit thick. But in doing so, they are giving the finger to the very act that brought abut its existence. The only remnant of its former and pre-designed self, was regional news. (I'm more Look North myself) and that is the very area where ITV in its pathetic wisdom looks to make a saving of 40 million squillion big ones. By axing many of its regional news facilities. Hmmm! Makes sense that. Whilst I don't feel the need for ITV to exist thanks mainly to the wonderful BBC, it does. It should hang on to the thread of its purpose by being the best at regional news. Let's face it, it is pretty crap at everything else but sleaze and deception. If it is to be saved, loose the mong at the top who has thus far done nothing but increase it's negative imagery not enhance it.
Oh! And try Martin Lambie-Nairn for a decent branding job. Then you may not need to change the 'look' every so often. Still, it detracts from cheap and tacky programming.
©SKC
